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Local Search Masters was asked to be a featured speaker at the Nashville Entrepreneur Center‘s ongoing “How To Workshops,” a hands on training series taught by community mentors in order to help new companies and entrepreneurs learn specific business skills at a high level. Earlier this month, LSM’s Business Development Executive, Luke Myszka, spoke to the group about digital marketing best practices entrepreneurs should consider applying to their business’ marketing strategies.

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Key takeaways from Luke’s presentation include:

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Over 85% of consumers use the internet to find local businesses according to Yelp, and that trend is only increasing as the population becomes more and more integrated with technology. Even if the point of sale does not occur online, a customer’s journey to purchasing your product or using your service will almost always include some kind of online component. For example, a customer might see an ad for your retail store on their favorite news website, click on to your ad, navigate to your “Contact Us” page, and then drive to your retail storefront to make a purchase. Long story short: your business needs to be online, and it needs to look great too.

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Providing your audience with quality content is a terrific way of establishing trust between them and your brand. Great content converts search visitors into sales. When a potential customer finds the information they were looking for on your website, they stop browsing, and and they take action.

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Customers are more likely to engage your brand on platforms where they already have an active presence. This concept usually comes up when a client asks whether they should support newer social media channels (ie. Instagram) or advertising platforms (ie. Facebook ads). If your customers are on that platform…yes….if they aren’t on that platform….probably not.

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