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Take a minute to learn about what’s new in digital marketing!
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[av_heading tag=’h1′ padding=’35’ heading=’Facebook Ads Are Becoming More Expensive’ color=’custom-color-heading’ style=’blockquote modern-quote’ custom_font=’#006b8d’ size=” subheading_active=” subheading_size=’15’ custom_class=”][/av_heading]
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What Happened?
- Last month, Facebook CEO Mark Zuckerberg warned advertisers that Facebook is quickly running out of ad space. That doesn’t mean there’s no room for ads, this just means you’ll have to pay more for meaningful impressions. This same thing happened with Google in 2009.
- For those of you running Facebook ads, you’ll likely need to increase your budget in order maintain current levels of success. For those not running Facebook ads, you should strongly consider them in the future since they make sense for a majority of businesses (as long as you know how to run a campaign well).
- Expect your account manager to connect with you and discuss Facebook advertising for your respective business in more depth over your next few monthly strategy sessions.
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[av_heading tag=’h1′ padding=’35’ heading=’Programmatic Digital Display Ads = 80% of US Display Spending’ color=’custom-color-heading’ style=’blockquote modern-quote’ custom_font=’#006b8d’ size=” subheading_active=” subheading_size=’15’ custom_class=”][/av_heading]
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What Happened?
- A recent study from eMarketer showed approximately 78% of total digital display ad budget (about $33 billion) is spent on programmatic ads. For those who don’t know what programmatic advertising is: essentially, it’s using artificial intelligence and real-time bidding to automate the decision-making process of media buying.
- Consider focusing more of your ad spend in programmatic digital display ads. For a list of benefits of programmatic advertising, check out this link.
- If you’re already using LSM to manage your programmatic ad campaigns, terrific. If not, your account manager will be in touch about testing out programmatic ad campaigns in the future (depending on your specific goals of course).
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[av_heading tag=’h1′ padding=’35’ heading=’2017 Franchise Consumer Marketing Conference is Coming!’ color=’custom-color-heading’ style=’blockquote modern-quote’ custom_font=’#006b8d’ size=” subheading_active=” subheading_size=’15’ custom_class=”][/av_heading]
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What Happened?
- Franchise Update Media is hosting their 6th annual Franchise Consumer Marketing Conference June 20-21 in Buckhead, Georgia.
- If you’re a Director of Marketing, CMO or CEO overseeing your brand’s online marketing strategy, consider attending this annual conference. You’ll network with peers and learn about new marketing tactics/trends that make sense for your business to pilot.
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[av_heading tag=’h1′ padding=’20’ heading=’ LSM’s Work Featured by Facebook’ color=’custom-color-heading’ style=’blockquote modern-quote’ custom_font=’#006b8d’ size=” subheading_active=” subheading_size=’15’ custom_class=”][/av_heading]
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Facebook made another case study about our ability to conduct effective ad campaigns. In this example, we worked with Amazing Lash Studio to promote the grand opening of their new location in Eastvale. Our work increased sales by 35%, decreased cost per lead by 10% and resulted in a 4.8X return on ad spend. That makes us feel like dancing!
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